Recorded answers
19,490 recorded answers
How to approach it
A workable method is to sort candidates by sales channel and by typography rather than chasing well-known labels one at a time. Walk through what you actually use, then what sits in a relative's bathroom, then what appears in dermatology clinics, salon backbars, refill shops and subscription boxes. On each mental shelf, force out four or five labels before moving on. Afterwards, run a second pass purely on form: entries built from digits, initials, punctuation, a founder's surname or a single abstract word tend to be under-supplied, so they are worth listing even when they feel obscure. Keep a longlist of thirty or more, then cut anything that is really a product, a treatment or a retailer's own generic line, and check the spelling of the strangest candidate before committing.
Get a hint
Start from the entire aisle rather than a single container: every cleanser, serum and cream on a shelf implies a label behind it, and that label is what gets collected here.
A little more
Look past the heavily advertised labels and leave room for pharmacy ranges, salon-only lines, subscription startups and tiny workshops selling through one webshop.
One step further
Pay attention to the shape of the wording too: numerals instead of words, initials, punctuation marks and a founder's surname all appear as perfectly valid entries on this list.
Reveal answers 19,490
- Essex PlusDeep Cut85points
- EssieDeep Cut85points
- EssopiDeep Cut85points
- EssyNaturalsDeep Cut85points
- Esszencia NatúrDeep Cut85points
- estDeep Cut85points
- Est.LabDeep Cut85points
- EstaniaDeep Cut85points
- Estate CosmeticsDeep Cut85points
- ESTEE BEAUTYDeep Cut85points
- EstelinDeep Cut85points
- EstelineDeep Cut85points
- Estelle & ThildDeep Cut85points
- EsteproDeep Cut85points
- EstetidermaDeep Cut85points
- EstetistDeep Cut85points
- Esthe NatureDeep Cut85points
- EsthemaxDeep Cut85points
- EsthèrDeep Cut85points
- ESTHER FORMULADeep Cut85points
- EstheSKINDeep Cut85points
- Esthetic CenterDeep Cut85points
- Esthetic HealthDeep Cut85points
- esthetic houseDeep Cut85points
- Estilo 43Deep Cut85points
- EstimaDeep Cut85points
- Estime & SensDeep Cut85points
- EstorasDeep Cut85points
- Estrella bebeDeep Cut85points
- EstridDeep Cut85points
- Esu LapėDeep Cut85points
- EsuchenDeep Cut85points
- EsumDeep Cut85points
- ESW BeautyDeep Cut85points
- Etat PurDeep Cut85points
- EteeDeep Cut85points
- EtemiaDeep Cut85points
- EteraDeep Cut85points
- EtereaDeep Cut85points
- Etern'LDeep Cut85points
- Eternal brightDeep Cut85points
- Eternal Essence OilsDeep Cut85points
- Eternal SecretDeep Cut85points
- Eternal Spirit BeautyDeep Cut85points
- éternelDeep Cut85points
- EterniteDeep Cut85points
- EternoDeep Cut85points
- ETETEDeep Cut85points
- Ethereal NatureDeep Cut85points
- Ethica BeautyDeep Cut85points
Why these answers count
The scoring spread was lopsided: 18,915 entries earned 85 points, which suggests the grader accepted almost any label that was recognisably about skin care. Separation came at the edges. Only 404 answers dropped to 60 points, and those were the reflex picks, the handful of global labels a whole room would shout at once, marked down for how little thought they required. At the far end, a single answer reached 100 points: Bag Balm, an old-fashioned multipurpose salve whose place on a facial care list can be argued but is far from automatic. In between sat the vast middle, where odd formatting cost nothing. (M)anasi 7, (Re)Herm and 111Skin all took the standard 85, as did entries led by digits or punctuation. Rarity is rewarded, but gently: an outlandish label still has to be a real one, and once it clears that bar it lands in the same comfortable band as everything else.