Recorded answers
19,490 recorded answers
How to approach it
A workable method is to sort candidates by sales channel and by typography rather than chasing well-known labels one at a time. Walk through what you actually use, then what sits in a relative's bathroom, then what appears in dermatology clinics, salon backbars, refill shops and subscription boxes. On each mental shelf, force out four or five labels before moving on. Afterwards, run a second pass purely on form: entries built from digits, initials, punctuation, a founder's surname or a single abstract word tend to be under-supplied, so they are worth listing even when they feel obscure. Keep a longlist of thirty or more, then cut anything that is really a product, a treatment or a retailer's own generic line, and check the spelling of the strangest candidate before committing.
Get a hint
Start from the entire aisle rather than a single container: every cleanser, serum and cream on a shelf implies a label behind it, and that label is what gets collected here.
A little more
Look past the heavily advertised labels and leave room for pharmacy ranges, salon-only lines, subscription startups and tiny workshops selling through one webshop.
One step further
Pay attention to the shape of the wording too: numerals instead of words, initials, punctuation marks and a founder's surname all appear as perfectly valid entries on this list.
Reveal answers 19,490
- Base skincareDeep Cut85points
- BaseliftDeep Cut85points
- Basic CareDeep Cut85points
- Basic DiaryDeep Cut85points
- Basic Maintenance LabDeep Cut85points
- Basic OrganicsDeep Cut85points
- Basic skincareDeep Cut85points
- BasicLabDeep Cut85points
- BasidermDeep Cut85points
- BasinDeep Cut85points
- BasironDeep Cut85points
- BasisDeep Cut85points
- BaskDeep Cut85points
- Bask in natureDeep Cut85points
- BaslerDeep Cut85points
- BasqDeep Cut85points
- BassaDeep Cut85points
- Bassa & BathDeep Cut85points
- BastideDeep Cut85points
- BATCHDeep Cut85points
- Bates Family FarmDeep Cut85points
- Bath & BeautyDeep Cut85points
- Bath And EarthDeep Cut85points
- Bath Bath BeautyDeep Cut85points
- Bath LoungeDeep Cut85points
- Bath PetalsDeep Cut85points
- Bath RetreatDeep Cut85points
- BathburyDeep Cut85points
- BATHCLINDeep Cut85points
- Bathe BrandDeep Cut85points
- Bathe to BasicsDeep Cut85points
- BathelosophyDeep Cut85points
- Bather BoxDeep Cut85points
- BatherapyDeep Cut85points
- Bathing CultureDeep Cut85points
- BathoriumDeep Cut85points
- BathscriptionsDeep Cut85points
- BathseccoDeep Cut85points
- Battle BalmDeep Cut85points
- BaûboDeep Cut85points
- Bauer BeautyDeep Cut85points
- BAUMDeep Cut85points
- Baume D'amourDeep Cut85points
- BawangDeep Cut85points
- BawdyDeep Cut85points
- Baxter of CaliforniaDeep Cut85points
- BayankalaDeep Cut85points
- Bayberry NaturalsDeep Cut85points
- Baybies Pure Green CosmeticsDeep Cut85points
- BAYENKDeep Cut85points
Why these answers count
The scoring spread was lopsided: 18,915 entries earned 85 points, which suggests the grader accepted almost any label that was recognisably about skin care. Separation came at the edges. Only 404 answers dropped to 60 points, and those were the reflex picks, the handful of global labels a whole room would shout at once, marked down for how little thought they required. At the far end, a single answer reached 100 points: Bag Balm, an old-fashioned multipurpose salve whose place on a facial care list can be argued but is far from automatic. In between sat the vast middle, where odd formatting cost nothing. (M)anasi 7, (Re)Herm and 111Skin all took the standard 85, as did entries led by digits or punctuation. Rarity is rewarded, but gently: an outlandish label still has to be a real one, and once it clears that bar it lands in the same comfortable band as everything else.