Recorded answers
810 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 810
- Wallpaper adDeep Cut85points
- WallscapeDeep Cut85points
- Walmart ConnectDeep Cut85points
- Warm callingDeep Cut85points
- Water tower adDeep Cut85points
- Wayfair adsDeep Cut85points
- Waze adsDeep Cut85points
- WebinarDeep Cut85points
- Website promotionDeep Cut85points
- WeChat adsDeep Cut85points
- Weibo adsDeep Cut85points
- Welcome packDeep Cut85points
- Wi-Fi marketingDeep Cut85points
- Wildberries adsDeep Cut85points
- Window decalDeep Cut85points
- Xbox adsDeep Cut85points
- Xiaohongshu adsDeep Cut85points
- Yahoo AdsDeep Cut85points
- Yahoo! Japan adsDeep Cut85points
- Yandex DirectDeep Cut85points
- Yarn bombing adDeep Cut85points
- Year-in-review campaignDeep Cut85points
- YES unitDeep Cut85points
- Zalando Marketing ServicesDeep Cut85points
- Zalo AdsDeep Cut85points
- Zhihu adsDeep Cut85points
- Zillow Premier AgentDeep Cut85points
- Advertising circularRare60points
- Aerial advertisingRare60points
- Affiliate marketingRare60points
- Airport advertisingRare60points
- Amazon AdsRare60points
- Amazon Prime Video adsRare60points
- AR filterRare60points
- Audio streaming adRare60points
- Bait-and-switchRare60points
- Bandwagon advertisingRare60points
- Beer matRare60points
- Bench advertisingRare60points
- BlimpRare60points
- BlogRare60points
- Book tourRare60points
- Brand ambassadorRare60points
- Branded entertainmentRare60points
- Bulletin boardRare60points
- Bus shelter adRare60points
- Buy one get one freeRare60points
- CanvassingRare60points
- Cardboard standeeRare60points
- Cashback offerRare60points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.