Recorded answers
810 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 810
- Human billboardRare60points
- Humorous advertisingRare60points
- In-app adRare60points
- In-game advertisingRare60points
- In-store advertisingRare60points
- InflatableRare60points
- Inflatable tube manRare60points
- InfomercialRare60points
- JumbotronRare60points
- LinkedIn adsRare60points
- LivestreamRare60points
- Loyalty programRare60points
- Mall advertisingRare60points
- MarqueeRare60points
- Meme marketingRare60points
- Microsoft AdvertisingRare60points
- Mid-roll adRare60points
- Milk carton adRare60points
- Mobile advertisingRare60points
- Mobile billboardRare60points
- Money-back guaranteeRare60points
- Motorsport liveryRare60points
- Movie trailerRare60points
- Multi-level marketingRare60points
- Naming rightsRare60points
- Native advertisingRare60points
- Neon signRare60points
- Netflix adsRare60points
- NetworkingRare60points
- NewsletterRare60points
- NextdoorRare60points
- Nostalgia advertisingRare60points
- On-air promoRare60points
- Online contestRare60points
- Online forumsRare60points
- Open houseRare60points
- PackagingRare60points
- Parade floatRare60points
- Pay-per-clickRare60points
- Personal sellingRare60points
- Pinterest adsRare60points
- Point-of-sale displayRare60points
- Political advertisementRare60points
- Pop-up shopRare60points
- Pornhub adsRare60points
- PostcardRare60points
- Press conferenceRare60points
- Press releaseRare60points
- Product demonstrationRare60points
- Product launchRare60points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.