Krillion Recorded answers
810 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 810
- Product review videoRare60points
- Public relationsRare60points
- Public service announcementRare60points
- Publicity stuntRare60points
- Push notificationRare60points
- QR codeRare60points
- Real estate signRare60points
- RebateRare60points
- Receipt advertisingRare60points
- Reddit adsRare60points
- Referral programRare60points
- Repetition advertisingRare60points
- Restroom advertisingRare60points
- RetargetingRare60points
- RobocallRare60points
- Roku adsRare60points
- Sandwich boardRare60points
- Search adsRare60points
- Search engine optimizationRare60points
- SearchlightRare60points
- Seasonal promotionRare60points
- Sex appeal advertisingRare60points
- Shirt sponsorshipRare60points
- Shopping adsRare60points
- Shopping cart advertisingRare60points
- Sign spinnerRare60points
- SkywritingRare60points
- Snapchat adsRare60points
- Social commerceRare60points
- Soft-sell advertisingRare60points
- Sound truckRare60points
- Spam commentsRare60points
- SpectacularRare60points
- Sphere Exosphere advertisingRare60points
- SpokespersonRare60points
- Sports sponsorshipRare60points
- Spotify adsRare60points
- Stadium advertisingRare60points
- Sticker advertisingRare60points
- Storefront signRare60points
- Street marketingRare60points
- Street teamRare60points
- Subliminal advertisingRare60points
- Subway advertisingRare60points
- SweepstakesRare60points
- Targeted advertisingRare60points
- Tattoo advertisingRare60points
- Taxi advertisingRare60points
- TestimonialRare60points
- Tethered balloonRare60points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.