Recorded answers
781 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 781
- Coin and banknote advertisingDeep Cut85points
- Collect-and-redeem schemeDeep Cut85points
- Collection adDeep Cut85points
- Comic book advertisingDeep Cut85points
- Community managementDeep Cut85points
- Companion adDeep Cut85points
- Comparison shopping siteDeep Cut85points
- Concept videoDeep Cut85points
- Contextual advertisingDeep Cut85points
- Contingency sponsorshipDeep Cut85points
- Cookbook advertisingDeep Cut85points
- Corporate anniversaryDeep Cut85points
- Costco Retail MediaDeep Cut85points
- Costumed promoterDeep Cut85points
- Counter display unitDeep Cut85points
- Coupang adsDeep Cut85points
- CriteoDeep Cut85points
- Crop artDeep Cut85points
- Cross merchandisingDeep Cut85points
- Crunchyroll adsDeep Cut85points
- CVS Media ExchangeDeep Cut85points
- Daily deal siteDeep Cut85points
- Dailymotion adsDeep Cut85points
- DanglerDeep Cut85points
- Dark postDeep Cut85points
- Dating app adsDeep Cut85points
- Deezer adsDeep Cut85points
- Deliveroo adsDeep Cut85points
- Delivery app adsDeep Cut85points
- Depop Boosted ListingsDeep Cut85points
- Device adsDeep Cut85points
- Digital out-of-home advertisingDeep Cut85points
- Direct-response advertisingDeep Cut85points
- Directory advertisingDeep Cut85points
- Discord adsDeep Cut85points
- Disney+ adsDeep Cut85points
- Display standDeep Cut85points
- DivarDeep Cut85points
- Doctor's office TVDeep Cut85points
- Domain name advertisingDeep Cut85points
- Door pushDeep Cut85points
- DoorDash adsDeep Cut85points
- Douyin adsDeep Cut85points
- Dry-cleaner hanger adDeep Cut85points
- DubizzleDeep Cut85points
- DuckDuckGo adsDeep Cut85points
- Dummy packDeep Cut85points
- Dynamic ad insertionDeep Cut85points
- Dynamic creative adDeep Cut85points
- eBay Promoted ListingsDeep Cut85points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.