Recorded answers
781 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 781
- Ebook / white paperDeep Cut85points
- Ecosia adsDeep Cut85points
- Egg advertisingDeep Cut85points
- Elevator advertisingDeep Cut85points
- Email signature adDeep Cut85points
- Employee advocacyDeep Cut85points
- Enamel signDeep Cut85points
- End capDeep Cut85points
- Esports sponsorshipDeep Cut85points
- Etsy AdsDeep Cut85points
- Expandable adDeep Cut85points
- Facebook Audience NetworkDeep Cut85points
- Fake blogDeep Cut85points
- Fake reviewsDeep Cut85points
- Falabella Retail MediaDeep Cut85points
- Fashion showDeep Cut85points
- Fax advertisingDeep Cut85points
- Feather flagDeep Cut85points
- Fence bannerDeep Cut85points
- Field marketingDeep Cut85points
- Finn.noDeep Cut85points
- Fire TV adsDeep Cut85points
- FlagDeep Cut85points
- Flipkart AdsDeep Cut85points
- Floating adDeep Cut85points
- FlogosDeep Cut85points
- Floor graphicsDeep Cut85points
- Floor modelDeep Cut85points
- Fortune cookie adDeep Cut85points
- Free day promotionDeep Cut85points
- Free ISP banner adsDeep Cut85points
- Free-trial CDDeep Cut85points
- Fridge wrapDeep Cut85points
- Fruit sticker adDeep Cut85points
- Fubo adsDeep Cut85points
- Generative engine optimizationDeep Cut85points
- GeofencingDeep Cut85points
- Ghost signDeep Cut85points
- Gift suiteDeep Cut85points
- Gojek adsDeep Cut85points
- Golf course advertisingDeep Cut85points
- Google Business ProfileDeep Cut85points
- Gopuff adsDeep Cut85points
- Grab AdsDeep Cut85points
- GrabertisingDeep Cut85points
- Graffiti advertisingDeep Cut85points
- Grassroots marketingDeep Cut85points
- Growth hackingDeep Cut85points
- Grubhub adsDeep Cut85points
- GumtreeDeep Cut85points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.