Recorded answers
810 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 810
- Lamp-post bannerDeep Cut85points
- Laser advertisingDeep Cut85points
- Lazada adsDeep Cut85points
- Lead adDeep Cut85points
- LeboncoinDeep Cut85points
- Lemon8 adsDeep Cut85points
- LG AdsDeep Cut85points
- License plate frameDeep Cut85points
- Likee / Bigo Live adsDeep Cut85points
- LINE adsDeep Cut85points
- Link exchangeDeep Cut85points
- Lipstick boardDeep Cut85points
- Litter bin advertisingDeep Cut85points
- Livestream shoppingDeep Cut85points
- Local search adsDeep Cut85points
- LocantoDeep Cut85points
- Location-based advertisingDeep Cut85points
- Lock screen adDeep Cut85points
- Logo bug adDeep Cut85points
- LogojetDeep Cut85points
- LookbookDeep Cut85points
- Loss leaderDeep Cut85points
- Lowe's One Roof Media NetworkDeep Cut85points
- Lyft MediaDeep Cut85points
- Macy's Media NetworkDeep Cut85points
- MagalogDeep Cut85points
- Magazine insertDeep Cut85points
- Magic lantern slideDeep Cut85points
- Manhole cover adDeep Cut85points
- Marketing through amenitiesDeep Cut85points
- MarktplaatsDeep Cut85points
- Mat releaseDeep Cut85points
- MatchbookDeep Cut85points
- Max adsDeep Cut85points
- Meal dealDeep Cut85points
- Mechanical billboardDeep Cut85points
- Medicine showDeep Cut85points
- Meesho adsDeep Cut85points
- Meituan adsDeep Cut85points
- Menu advertisingDeep Cut85points
- Mercado AdsDeep Cut85points
- Mercari PromoteDeep Cut85points
- Messenger adsDeep Cut85points
- Metaverse marketingDeep Cut85points
- MilanunciosDeep Cut85points
- Missed call marketingDeep Cut85points
- Mobile couponDeep Cut85points
- mobile.deDeep Cut85points
- Moss graffitiDeep Cut85points
- Motorcycle advertisingDeep Cut85points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.