Recorded answers
781 recorded answers
How to approach it
Work along routes rather than lists, with a clock running. Start in the physical world: streets, vehicles, buildings, printed handouts and everyday objects. Then switch to electronic settings and separate the format of a message from the platform hosting it. After that, examine the commercial arrangement behind the message, because paid association with events, borrowed audiences and staged moments each produce their own named routes. Finally mine trade vocabulary, where media kits, rate cards and agency catalogues supply precise labels. Write every candidate before judging, then drop whatever is merely a product, a company name or a bare price cut. Group what survives by setting and check whether the label describes how a message travels rather than where you saw it. Aim for volume first; prune afterwards.
Get a hint
Begin with the built environment and the objects inside it: surfaces people walk past, vehicles in motion, printed matter handed over, and items carried home all host commercial messages.
A little more
Move next to electronic settings, splitting the shape of the message from the platform that carries it, since apps, video services, games and retail sites each generate their own named placements.
One step further
Finish with indirect routes, where payment buys association rather than space: sponsored events, borrowed audiences, tie-ins with other people's content and staged moments built only to be reported.
Reveal answers 781
- Gym TVDeep Cut85points
- Haul videoDeep Cut85points
- Highway logo signDeep Cut85points
- Hologram advertisingDeep Cut85points
- Home Depot ads (Orange Apron Media)Deep Cut85points
- Home tour eventDeep Cut85points
- Homepage takeoverDeep Cut85points
- Horse-drawn carriage advertisingDeep Cut85points
- Host-read adDeep Cut85points
- Hotel advertisingDeep Cut85points
- Hotel metasearch adsDeep Cut85points
- House organDeep Cut85points
- Human animationDeep Cut85points
- iHeartRadio adsDeep Cut85points
- Illustrated songDeep Cut85points
- Image adDeep Cut85points
- In-car screen adsDeep Cut85points
- In-feed adDeep Cut85points
- In-ice advertisingDeep Cut85points
- In-image advertisingDeep Cut85points
- In-stream video adDeep Cut85points
- Inbound marketingDeep Cut85points
- Indeed adsDeep Cut85points
- Inn signDeep Cut85points
- Instacart adsDeep Cut85points
- Interactive advertisingDeep Cut85points
- Interactive billboardDeep Cut85points
- Interactive video adDeep Cut85points
- Interstitial adDeep Cut85points
- JD AdsDeep Cut85points
- JijiDeep Cut85points
- JioHotstar adsDeep Cut85points
- JioSaavn adsDeep Cut85points
- Jumia adsDeep Cut85points
- JustdialDeep Cut85points
- Kakao adsDeep Cut85points
- Kick adsDeep Cut85points
- Kids eat freeDeep Cut85points
- Kids' clubDeep Cut85points
- KijijiDeep Cut85points
- Kite advertisingDeep Cut85points
- KleinanzeigenDeep Cut85points
- Kroger Precision MarketingDeep Cut85points
- Kuaishou adsDeep Cut85points
- Ladies' nightDeep Cut85points
- Laser advertisingDeep Cut85points
- Lazada adsDeep Cut85points
- Lead adDeep Cut85points
- LeboncoinDeep Cut85points
- Lemon8 adsDeep Cut85points
Why these answers count
Scoring here looks oddly compressed at the summit: one entry reaches 100 points while hundreds sit at 85, and a further 174 stop at 60, which suggests the prize goes to precision more than sheer obscurity. The perfect score belongs to the most physical end of the spectrum, a placement so intimate that it sounds like a joke until you confirm the practice is real. The large 85-point block is where most successful players landed, mixing obscure formats such as Advertising stamp, Beer mat and Advertising comic with retail networks and placements sold inside apps. Each of those is instantly recognisable to someone working in the trade, yet almost never the first thing a casual player types. The 60-point band covers accurate but predictable thinking, the channel nearly everyone writes down early. Points therefore track distance from the obvious: a broad medium earns modestly, while a narrow, properly named variant that still qualifies earns far more. Naming the specific mechanism beats naming the general field.